I’m not one of those who studied advertising as a first option. I tried many things before such as a professor of capoeira, pre-cadet for air force officers and kinesiology among others. Then I started my career and tried the big networks like Shackleton Group, Wunderman Thompson, McCann Worldgroup and FRI a chilean independent creative agency.
I’ve worked with brands from almost all categories of the market and I have also participated in the biggest creativity awards in the world such as D&AD, Cannes, Clio, The One Show, Epica, FIAP, El Sol de Bilbao and El Ojo de Iberoamerica among others. Debuting with the first graphite pencil at D&AD in Chile.
I currently work as a Senior Copywriter at McCann Santiago and I always want to try new experiences.
HONORS
First Graphite Pencil at D&AD in Chile
First Cannes Lions of Wunderman Thompson Chile
Most Awarded Campaign in Chile 2021
Most Awarded Agency in Chile at Ranking Crema 2021
Top Chilean Future Creatives 2021 / Wunderman Thompson
Best Chilean Agency at One Show 2022
Best Chilean Copywriter at One Show 2022
Best Independent Agency at El Ojo de Iberoamérica 2023 / FRI
AWARDS
2023
ACHAP / Silver / Craft
ACHAP / Silver / Film
ACHAP / Silver / Branded Content
ACHAP / Bronze / Health
ACHAP / Shortlist / Print
El Ojo de Iberoamérica / Shortlist / Media
El Ojo de Iberoamérica / Shortlist / Content
2022
The One Show / Gold / Craft Sound Design
The One Show / Silver / Streaming Audio
2021
Clio / Silver / Radio
Clio / Bronze / Audio Craft
Cannes / Bronze / Radio & Audio
Cannes / Shortlist / Radio & Audio
El Ojo de Iberoamérica / Grand Prix / Craft Sound Design
El Ojo de Iberoamérica / Gold / Craft Sound Design
D&AD / Graphite Pencil / Radio & Audio
Epica / Silver / Best Use of Sound
Epica / Silver / Radio
Fiap / Gold / Radio
El Sol de Bilbao / Bronze / Radio & Audio
El Sol de Bilbao / Bronze / Radio & Audio
LIA / Shortlist / Sound Design
LIA / Shortlist / Radio & Audio
ACHAP / Gold / Not For Profit
ACHAP / Gold / Radio & Audio
ACHAP / Silver / Not For Profit
ACHAP / Bronze / Media
ACHAP / Shortlist / Best Script
ACHAP / Shortlist / Print
Echo Latam / Silver / Social Service
Echo Latam / Bronze / Best Use of Social Media
Echo International / Shortlist / Social Service
Echo International / Shortlist / Best Use of Social Media
Caples / Silver / Radio & Audio
Caples / Silver / Radio & Audio
2020
El Ojo de Iberoamérica / Silver / Radio & Audio
El Ojo de Iberoamérica / Shortlist / Not For Profit
El Ojo de Iberoamérica / Shortlist / Not For Profit
El Ojo de Iberoamérica / Shortlist / Sustainable
El Ojo de Iberoamérica / Shortlist / Best Chilean Idea
EXPERIENCE
Senior Creative / McCann Santiago / 2023 - Currently
Senior Copywriter / FRI / 2021 - 2023
Senior Copywriter / Wunderman Thompson / 2019 - 2021
Copywriter / Shackleton / 2017 - 2019
CLIENTS
Gobierno de Chile / Nestlé / Miller / MetLife / Bupa (Sanitas) / Movistar / Nescafé / Copec / Mazda / Suzuki / Renault / Great Wall / Hankook / Derco / Banco Falabella / Seguros Falabella / PC Factory / Flores / Hush Puppies / Rockford / Melt / Sahnne Nuss / Trencito / Triton / Farmacias Ahumada / Municipalidad Providencia / Municipalidad Puente Alto / Greenpeace / WWF / Algramo + many others.
MEDIA THAT HIGHLIGHTED MY WORK
CNN / LBB / Daily Sun / La Nación / Latinspots / Roast Brief / Best Ads / AdLatina / La Tercera / Senpai TV / TVN / Meganoticias / Canal 13 / Publimetro + many others.